Gilden’s Art Gallery Privacy Policy

This policy applies to information we held about clients and prospective clients, suppliers and prospective suppliers, artists, contacts and all other persons about whom Gilden’s Art Gallery holds information.

In this policy, “we,” “us,” and “our” means Gilden’s Arts UK Ltd. a company registered in England and Wales No 4826974, registered office 120 Baker Street, London W1U 6TU and “you” means the individual to whom the information relates.


The information that we collect and retain about you

We collect:

Your name, address, email address and telephone number;

For the purposes of fulfilment: your payment details, i.e. your bank name, account number and sort code;

Information related to interest in a specific artist or artwork or your attendance to events and art fairs;

and information regarding your purchase of our art work, its delivery or use of our services.

We collect the information you give to us either in person when you purchase any art work at the gallery or at an art fair or you express your interest in some work;

Throughout your use of the forms on our website; and

Throughout  your use of the forms on our profiles on third party sales platforms such as Artsy, Artprice, Artnet, 1stdibs, Printed Edition, Fine Art & Multiples, Amazon, Ebay and similar.


What we do with your information

We use your information to:

provide information about our art work and services to you;

keep you informed about art work, artists and events;

carry out our obligations arising from any agreements into between you and us;

communicate with you;

administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

keep our site safe and secure;

comply with legal and regulatory obligations;

and for security and to check your identity.


Legal basis for processing

Our processing of your personal information is necessary:

for the performance of contracts to which you will be a party to and in order to take steps at your request prior to you entering into those contracts;

for the purposes of legitimate interests pursued by us;

or in order to comply with a legal obligation to which we are subject.

In relation to any processing of special categories of personal data, we will generally rely on obtaining specific consent from you at the time unless there is otherwise a legal requirement for us to process such information.


Legitimate interests

Where our processing is based on the legitimate interest grounds described above, those legitimate interests are: (i) collecting personal information to provide you with an efficient client service; (ii) to make sure you receive updates on Gilden’s Art Gallery  activities and events; (iii) to provide the services you have requested; and (iv) for our own marketing purposes.


Use of your personal data and information

Except as expressly set out in this policy we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

The personal information you provide to us may be shared with third party companies, agents, contractors, service providers or affiliated companies if this is necessary to provide you with our art work or services.

We may also share your personal information with law enforcement agencies, other governmental agencies or third parties if we are required by law to do so


Your rights

At any time, you have the right:

to request access to or a copy of any personal data which we hold about you;

to rectify your personal data;

to withdraw consent to our processing of your personal data;

to ask us to remove your personal data;

to ask us to stop or start sending you marketing messages as described below in the marketing section;

to move some of your personal data elsewhere in certain circumstances;

to object to your personal data being processed in certain circumstances; and

to not be subject to a decision based on automated processing and to have safeguards put in place if you are being profiled based on your personal data.

Any request from you for access to or a copy of your personal data must be in writing and we will endeavour to respond within a reasonable period and in any event within one month in compliance with data protection legislation. We will comply with our legal obligations as regards your rights as a data subject.

We aim to make sure that the information we hold about you is accurate at all times. Please, do let us know if any of your personal details change at the following email address



We may use your personal information to send you information about our events, art fairs and works of art. You can unsubscribe from receiving them at any time, details of how to unsubscribe will be included on each electronic mailing sent by us.


Information retention: Time period

We will only keep the information we collect about you for as long as required for the purposes set out above or as required to comply with any legal obligations to which we are subject. This will involve us periodically reviewing our files to check that information is accurate.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.



Policies of external platforms

Our website may contain links to other sites, including via our social media buttons. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other websites and a link does not constitute an endorsement of that website.



A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Amendments to this policy

Any changes we make to our policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our policy.


Complaints procedure

Questions, comments and requests regarding this policy are welcomed and should be addressed to

If you have any concerns about our use of your information, you also have the right (as a UK resident) to make a complaint to the Information Commissioner’s Office, which regulates and supervises the use of personal data in the UK, via their helpline on 0303 123 1113.